The MCEI Marketing Communications Executives International, formely known as the S.P.E.A. (Sales Promotion Executives Association), was founded in 1954 in New York. 

The MCEI is a dynamic group of senior business people from around the world, who have formed a fellowship that spans 9 National Chapters, in 8 countries. 

The members of the MCEI represent the professions of Marketing, Public Relations, Advertising, Communications and Corporate Executives. 

In a nutshell, MCEI is : 

A unique international association spanning the entire spectrum of business management and marketing communication techniques, not being committed to any medium, but bringing together a wide universe of ideas involving all media and ways of action. 
 

• People, a great diversity ot top-level people in marketing, advertising, public relations, sales promotion and other disciplines in the business field.

• Education, through Conferences and Workshops to the study and training of new techniques and trends.

• Information, through newsletters and other media - ides, news, meeting, highlights and case histories.

• Recognition, especially in the coveted "Marketing Excellence Award", of which three are given each year by an international jury of renowned experts.

• Events - in addition to the world congress every two years and the seminars, MCEI Chapters conduct regular meeting programs providing educational opportunities.

• Professionalism - a place for every member to expand his or her expertise in the full range of marketing communications and management areas.

• Friendship - conviviality, cordiality, user-friendliness and solidarity are giving the true image and the very special spirit of a dynamic and efficient human network.